Ambiance – The new brand from Tuffx

In recent years the name Tuffx has become synonomous with conservatory roof glass, having originally established its reputation in the processed glass sector the management team were very quick to spot a significant and emerging market.

From its early days the company has worked hard to develop a well earned reputation for delivering high quality and flexible customer service, equally high quality products, continual innovation and a desire to push the boundaries of glass specification and utilization.

To reflect to continuing evolution in roof glass technology and to ensure a maintained focus on this specific sector the team at Tuffx have been working on a new brand specifically for the roof glass division of the company, whilst Tuffx will continue to operate a processed glass operation, there can be no doubt that the real opportunity is to provide clarity, support and further product development for the conservatory market.

In addition to this Tuffx will be launching a new marketing portfolio to aid our customers to realize the significant opportunities delivered by differentiation and consumer awareness. Since the expansion into new premises in January this year, the company has continued to make further excellent progress in broadening the product portfolio, as well as streamlining facilities and production methods.

Senior management therefore conducted a major review of the branding philosophy and chose to introduce a bright, fresh new design to reflect the developments and aesthetics of the entire range. To ensure that the company can maximize the brand value to the benefit of their customers, TuffX has taken the decision to use the Ambience brand as part of the marketing strategy.

Each product in the range has different specification and performance criteria and as such can ensure that whatever the situation or usage intentions of the consumer, a product can be provided to deliver the unique requirements of each and every customer The individual products all now have their own branded icon, including Ambi-aqua, Ambi-blue, Ambi-neutral, new Ambi-bronze and Ambi-Satin Privacy, however it was important to maintain a commensurate theme underneath the Ambience corporate logo.

An important element was to adopt a new brand name to make an effective impact that reflected the style and performance of the conservatory roof glasses available. Senior management consider that the name is a strong vibrant choice that will effectively be recognized as the leading brandname for the conservatory roof glass sector.

TuffX has unveiled the new, easily recognized and eye catching logo to reflect many aspects of the products including the performance, vibrancy and diversity of the range. Additionally Senior Management consider that it will appeal as a brand name to the consumer market.

The new brand strategy is the result of a long period of analysis and research which has been developed to reflect the changing market and the demand for TuffX’s entire products and services. Graham Price, Managing Director at TuffX comments, “TuffX as a company is changing and growing.

For some time we have been looking at branding the range as it has grown considerably and will continue to do so over the coming months. The Ambience branding has been designed so that people better understand the benefits and qualities of the whole range. This is a very important and exciting time for the company.”

600450 Ambiance – The new brand from Tuffx
Date: 1 August 2011
Source: HSC Communications

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