With a strong online counselling presence and comprehensive marketing support, the building materials specialist retailer supports selected customers and thus ensures that these customers are able to position themselves in their local market as a powerful brand.
Luc Siri, project manager “MarketingPlus" explains the new approach from Raab Karcher: “Many companies in the skilled trades simply lack the time and the budget required to adapt their online presence to the increased requirements and thus to satisfy all the requests for advice from their customers”. In addition to the extensive web presence with individual design, comprehensive counselling on technology and design, practical examples, planning aids, online catalogue with more than 7,000 products and theme specials on specific areas, for example, dormer windows, the service package also includes support for regular updating. In the beginning, a personal consultant prepares an individual marketing plan together with the customer. Depending in requirements, advertisements, information flyer or even completely planned events can be part of the package.
Raab Karcher Baustoffe GmbH
Marketing Services / Communication
Hanauer Landstraße 150
60314 Frankfurt am Main
Tel.: +49 (0) 69 / 4 05 05-3 25
Fax: +49 (0) 69 / 4 05 05-3 36