Visteon Announces Auto Glass Partnership With the NFL(R)

Football fans can now show their colors in a bold new way, thanks to an agreement announced today by Visteon Corporation and the National Football League(R) (NFL(R)), making Visteon the officially-licensed provider of NFL Team Custom Windshields.

The windshields feature a sports fan's favorite NFL team logo with complementary graphics in the shade band across the top of the windshield. The sporty design is fused between the vinyl interlayers of the glass, making the colorful and vibrant logo a permanent, fade-resistant part of Visteon's OE-quality aftermarket glass.

"Automotive glass customization is a fresh new concept in the vehicle personalization market, and we're leading the way with this latest line of custom windshields," said Greg Gyllstrom, vice president and general manager of the Visteon North America aftermarket organization. Visteon also produces NASCAR Performance(R) Windshields, which feature the NASCAR(R) logo in black and white or color.

"Our relationships with NASCAR and the NFL are key in differentiating these unique products, because of the tremendous mass appeal of both sports," he said.

According to Gyllstrom, the vehicle personalization market in the United States is rapidly growing, with sales forecasts of more than $15 billion in 2008, up from $9.3 billion in 2002. Within this market, body accessories for light trucks is the largest and fastest-growing product grouping. NFL Custom Windshields are currently available on a wide variety of light truck and SUV models.

Visteon Corporation is a leading full-service supplier that delivers consumer-driven technology solutions to automotive manufacturers worldwide and through multiple channels within the global automotive aftermarket. Visteon has approximately 72,000 employees and a global delivery system of more than 200 technical, manufacturing, sales, and service facilities located in 25 countries.

600450 Visteon Announces Auto Glass Partnership With the NFL(R)
Date: 2 December 2004

See more news about:

Others also read

The glass sector has the increasingly widespread requirement of having an unlimited catalogue of parametric shapes and creating new ones in a simple way without being an expert in the field.
Glass Confusion is starting the New Year with Beginning Fused Glass group classes. The three-week course will be held Wednesdays from 10 a.m. to 1 p.m. and again from 5 p.m. to 9 p.m.
Shoaib Akhtar is going to be back on Indian TV screens. He is going to be featured in the new TV ad campaign for Asahi Glass.
Worldwide glass-substrate capacity is expected to continue to grow more than 40% each quarter through 2005, as a result of capacity expansion by existing glass-substrate suppliers and new companies joining the market, according to DisplaySearch.
Western Pennsylvania’s once-thriving glassmaking industry is dwindling, as did the domestic steel industry and for many of the same reasons: competition and cost.
Christmas got a little bluer for the local glass industry this week with the closure of yet another plant.

Add new comment