Rohm and Haas to launch e-commerce

Rohm and Haas Company, a global specialty materials company, has launched an e-commerce solution for its business in Latin America, which has been developed and hosted by Citibank e-Business, a unit of Citigroup, the premier global financial services company.

This initiative, allows the company to enhance and streamline its customer relationships by utilizing the Web to provide real-time information about its products and services. It also offers customers the ability to order products, track order status, and consult invoices and accounts payable 24 hours a day, seven days a week. This service is first being offered to existing customers in Brazil, and will soon be available more broadly throughout the region.

Rohm and Haas is utilizing Citibank's innovative business-to-business solution for this project, which helps customers support their sales processes, distribution networks, delivery tracking, ordering, invoicing and collection systems. In this initial stage of the process, Rohm and Haas is using portions of the solution to automate and integrate its sales, distribution and financial network among its customers, sales representatives and distributors. In later stages, Rohm and Haas intends to add Citibank's Internet-based financing and credit solutions to further improve efficiency and service along its entire value chain.

Guillermo Novo, Vice President of Rohm and Haas, and Regional Director for Latin America, "We are very pleased to partner with Citibank. This solution will help Rohm and Haas pursue additional, significant opportunities for growth, and improve our existing sales and distribution services. In addition, we expect to improve our overall efficiency in delivering our products to our customers in Brazil and throughout the region."

"The implementation of the solution for Rohm and Haas not only strengthens an already good relationship between Citibank and an important customer, it also creates the opportunity for new business for both of us," said Gustavo Marin, Country Corporate Officer of Citibank Brazil. "Citibank recognizes that companies must streamline their processes in order to compete in today's business environment. This is another way we are positioning ourselves to be the financial services engine powering business to business transactions."

About Rohm and Haas

Rohm and Haas Company is a specialty chemical company which provides innovative technology and products used in personal care, adhesives, building and construction markets, and the electronics industry worldwide.

600450 Rohm and Haas to launch e-commerce

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