Ritec seized the opportunity to reinforce its position as pioneers and market leaders of glass surface protection, and feedback has been extremely positive with a notable comment from many glass processors, fabricators and installers that after trying other glass treatments they had decided to return to Ritec.The interest generated this year focused on European countries rather than from further afield and covered all market sectors of the flat glass industry, including architects and interior designers, as well as those involved in the solar panel and automotive industries.
Diversification into new markets and adding real value at every step in the glass supply chain, from specification through to installation, also struck a chord with many companies looking for new business opportunities. By applying Ritec ClearShield® in their own factories, for example, glass processors can introduce new product lines with no risk or capital investment and, in doing so, increase sales and profits. High-maintenance glass or ‘Problem Glass’ can be upgraded or ‘cured’ using the ClearShield SystemTM to bring new glass back to ‘as-new’ with with energy-saving, anti-microbial and light enhancing qualities. ClearShield Eco GlassTM, for exterior glazing, reduces routine cleaning by 50% on average for cleaner, greener energy-saving glass, while ClearShield Hygiene GlassTM, for interior glazing, is easy to clean and keep clean and resists the adhesion and growth of bacteria and viruses through its ‘non-stick’ properties – ideal for any environment where hygiene is of paramount importance.
“We have been a Glasstec exhibitor since 1986 and over the years have witnessed many changes,” comments Ritec’s MD Stephen Byers. “We have seen the industry for glass surface treatments grow as more people become aware of the products available and the significant benefits they bring. Of course, we promote our Ritec ClearShield® range of 'non-stick' solutions both for glass and other surfaces, but we also try to educate the market about what to look for within the industry and raising the standard in general. It is particularly gratifying that based on an informed decision so many people make ClearShield their product of choice.
“Within the overall theme of 'Discover the 'Non-Stick World of ClearShield', we encouraged visitors to join our ‘Good Glass Campaign’ which generated a good atmosphere on the stand and we easily surpassed the number of quality leads generated at the 2010 Show.”