Pella introduces exclusive new Designer Series(R) windows and patio doors

Pella Corporation announces its most stylish innovation ever -- Pella(R) Designer Series windows and patio doors featuring convenient between-the-glass window fashions which can easilychange in minutes. Showcased in Pella's booth at the International Builders' Show (IBS) 2005 (booth No.

W0701) in Orlando, Fla., the exclusive Designer Series collection provides the ease of simply snapping out the blind or shade and replacing it with a stylish, new color for a completely new look.

"Designer Series windows and doors with between-the-glass window fashions provide style for life," said Sherri Gillette, Designer Series marketing manager, Pella. "Pella Corporation's newest innovations make these windows and doors easier to clean, easier to use, easier for your life. We've used innovation to make life easier."

To prove you can have function and fashion in one package, Designer Series windows and patio doors have room for both a window fashion and a grille between panes of glass for the ultimate in design flexibility. Homeowners can take their time deciding on between-the-glass options and easily make changes
over time as needs and tastes may change.

A recent survey of homeowners found that 45 percent of Americans would change the look of a room at least once a year if they could do so simply and affordably. Now they can, thanks to Pella's newest innovation. Homeowners can make the quick transformation in a matter of minutes with a custom look and perfect fit every time, without damaging walls or woodwork, changing dicor with the seasons or as decorating tastes evolve.

"We recognize that homeowners want to express their personal style while saving time, money and simplifying their lives," said Gillette. "Pella has
developed an integrated design solution to satisfy those diverse needs."

In fact, Pella asked Americans how they'd least like to spend their free time and found that consumers would rather clean the bathroom sink (12 percent), a closet (17 percent) or even clean out the refrigerator (28 percent) than clean their blinds or shades (39 percent). "Thanks to the convenience of Pella's Designer Series collection, now homeowners can relax and spend time on more important things in life, than the drudgery of cleaning blinds or shades," Gillette said.

Designer Series windows also help alleviate allergy-aggravating conditions, since window fashions between-the-glass stay clean and virtually dust-free.

Beautiful fabric shades which open from the top down add to the style and convenience of the Designer Series collection. This innovation allows the shade to be lowered to allow natural light in from the top, while covering the bottom of the unit for added privacy.

The new Designer Series collection also features cordless operation, so there are literally no strings attached to blinds or shades. "Pella's window fashions are tucked neatly between panes of glass, protected from little fingers and overzealous pets, for the ultimate in style, convenience and safety," Gillette said.

Pella's Designer Series shades and blinds extend to the inside edge of the window sash for the ultimate in privacy -- critical in bathrooms and bedrooms. Shades are available in light-filtering and room-darkening options, especially important in entertainment rooms, bedrooms and bathrooms. "Trends show homeowners continue to seek refuge in their homes and are transforming their bathrooms into personal spas with lots of amenities, emphasizing the need for more privacy," Gillette said.

Two exclusive Pella screen options enhance Designer Series' functionality and beauty. The Pella Rolscreen(R) retractable insect screen, available on Designer Series casement windows and sliding patio doors, rolls out of sight when not in use and eliminates the need for seasonal screen storage. Pella Vivid View(TM) screens are virtually invisible, allowing for a great view from the home's interior and enhancing the home's curb appeal from the exterior, while allowing three times the airflow of a traditional screen.

600450 Pella introduces exclusive new Designer Series(R) windows and patio doors
Date: 17 January 2005

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