Living. Enjoyment.” Guests and partners romp about at the exhibition stand in front of it. Discussions pertaining to packaging trends, services and innovations were held for three days. Special glass packaging highlights attracted attention.
In accordance with tradition, Verallia Deutschland was also represented this year at the BRAU BEVIALE in Nuremberg with a modern, attractively designed exhibition stand – which was visited very frequently – under the motto: “Naturalness. Living. Enjoyment.”
We do not exhibit en masse, but rather the special attributes. The individual bottle “Sion” from the Kölsch brewery of the same name, distinguished with the red dot design award 2012, the 1-litre promotional bottle by Heineken from the current James Bond film “Skyfall” as well as the Ecova wine bottle assortment and a very high-quality designed 3-litre bottle from the “party spirits” segment created in cooperation with Selective Line all attracted attention. In addition, the entire online catalogue from Verallia Deutschland could be accessed on a large touchscreen with a few clicks. Service and speed are capitalised.
In the meantime, BRAU BEVIALE – with a total of 1,284 exhibitors from all over the world and more than 32,000 visitors – has become far more than the most important specialised fair for the European beverage industry. It primarily involves bottling technologies, more efficient logistics and new marketing ideas as well as the right food packaging, which plays an increasingly more and more important role in the positioning on the market.