Promoting innovation and technological development, caring for the world of projects and a constant nearness to the companies, as needed for the development of their businesses: these are the main strengths of the next MADE expo edition.
To give an answer to the Exhibitors’ requests about finding a new positioning within the European Exhibition Calendar, so that the international core can be further reinforced, MADE expo announces the new dates for 2011: 5 – 8 October.
The heart of the 2010 edition will be the Forum on Structural Engineering, a meeting place with several initiatives and conferences about the strategic role played by Structural Engineering in the areas of building and construction. The Forum is realized in collaboration with a scientific committee made up of 20 experts and will represent an important step-up for the whole Exhibition which focuses on innovation and on the ultimate technical solutions.
There is also two interesting news relating to the city and the urban theme. The first one is Civitas, a virtual city dedicated to the building envelope, a project made by UNCSAAL to illustrate the most innovative technological solutions for the building envelope. This show is especially addressed to a qualified visitor target such as Architects, Engineers and Project Managers. A conceptual city, a large space with 5 large thematic streets, with products and projects that are inserted into a theatrical background.In the middle of this space there will be a multimedia square which will be interactive and integrated with a virtual reality system.
Borghi e Centri Storici is another initiative by MADE expo in collaboration with the company BORGHI Srl and is dedicated to the redevelopment and the improvement of the over 5000 Italian hamlets and historic centers, thanks to the high technical knowledge on restoration, planning, bio-architecture and new energy sources. Through this brand new idea, MADE expo shows one more time its ability for innovation concerning the exhibition itself and its desire to enhance the value of history and the treasures of the Italian urban heritage at the same time, by opening up new opportunities for a vast array of companies.
At the 2010 edition the Décor & Color Show will also be introduced as a meeting point for color and new solutions for paints, enamels and decorative finishes.Additionally Europolis will also be featured as the special area dedicated to swimming pools, sport facilities, fitness and urban furnishing, introducing innovations with particular attention to the environment and the energy conservation.
IstantHouse will also be back in 2010 as the contest addressed to students and graduates from both Italian and foreign Architecture, Engineering and Industrial Design Universities and will be sponsored by FederlegnoArredo Srl in collaboration with the Politecnico di Milano; the main object of this second edition is “Temporary housing_SOUNDSCAPES” and will represent a challenge for all young designers who will have to consider the housing project in connection with the pollution problem, with particular attention to the acoustic one which represents a hazard to the quality of the house and also to human health.
It is also the third edition for the exhibition “Laboratorio di Architettura” (the Architecture Workshop) sponsored by the magazine OF ARCH; the topic of the year is “Project Culture and Business”; the workshop is a special moment where the academic world and the building companies can meet and discuss; it is a crossroad created to find new opportunities of collaboration. MADE expo 2010 has already put in place a very intensive national and international promotional campaign with the inclusion of 15 roadshows around the world hitting Algeria, Bulgaria, France, Kazakhstan, Lebanon, Libya, Morocco, Poland, Qatar, Romania, Russia, Serbia, Turkey, UAE and Ukraine; in addition to the above an important schedule of TV and Radio commercials as well as over 300 advertisements in more than 155 trade magazines have been implemented.
Some cultural events being part of the MADE expo exhibition are the conferences in Milan and Paris organized in collaboration with Arch. Stefano Boeri, member of the Expo 2015 steering committee, and the MADE expo presentation in Moscow including the new project “Globe town” introduced by Dante Benini and concerning a new urban settlement into the historic area of the megalopolis Nizhniy Novgorod with particular attention to eco-sustainability, innovation and efficiency. Other events and initiatives are being considered in order to confirm MADE expo as the meeting place for discussion and opinion exchange as well as the must-attend event for the whole building and construction industry.