Its redesigned bottle, which is being manufactured by Vetropack Gostomel in Ukraine, gives the traditional brandy a modern touch.
Legend has it that after the Great Flood, Noah’s ark ran aground in the Ararat Mountains and Noah and his sons started to cultivate grapes in the valley there. The Ararat Valley is, after all, one of the oldest wine-growing regions in the world. Its unique microclimate provides the ideal conditions for a tasty drop: warmth and dryness combined with the nutrient-rich soil of the valley and the soft water from the mountains.
Brandy production has deep roots in Armenia, and it has also been industrialised since 1887. That year saw the establishment of the first Yerevan wine distillery – the place where “ArArAt” is produced – where distillation was carried out following the French model. Nowadays the factory belongs to the “Pernod Ricard” Group. Otherwise, everything is how it has always been. It was not until last year that the external appearance of this long-established Armenian product was revamped, with the introduction of new packaging. The gold-coloured contents are now encased in an attractive, elegant flint glass bottle, which features traditional ornamentation at the foot and the brand’s emblem along with its year of foundation in the shoulder area.