Laying the Groundwork for New Sales: Tips and Strategies

According to Quanex team member Noel Lavezzi, who is leading an Express Learning session on lead generation at GlassBuild America, there are four key steps window and door companies should take when laying the groundwork for a successful sales campaign.

Plan Mapping out promotional offers/product features by month for the year takes the guesswork out of getting new business.It also plans for growth objectively rather than emotionally. When business is slow, we sometimes spend too much time or money trying to get new business.

  • Organize

    Organizing your contacts and having a process to add contacts to your database is critical. When we are busy, the nice-to-haves fall by the wayside. Then, when we are slow and trying to find new business, we scramble to figure out whom to sell to and what to sell to them. Having a process in place and making sure you maintain the process is critical for ongoing success.

  • Manage

    Spend your time on high-value activities rather than low-value activities. If you need to, shift responsibilities around to make sure you and your team are maximized in your efforts.

  • Partner

    Be honest in your evaluation of what you can and can’t do as a business. There are a lot of ways to cost-effectively supplement your team. Affordable software and system solutions, for example, are available to help support you and your business.

  • For more lead generation strategies, look for additional coverage from Lavezzi’s Express Learning presentation in future issues of Window & Door. And if you’re in Las Vegas on the show floor, see Lavezzi’s full presentation at 2:30 p.m. in the Express Learning Theater on the show floor. 

    600450 Laying the Groundwork for New Sales: Tips and Strategies glassonweb.com
    Date: 10 September 2014
    Source: www.roadtoglassbuildamerica.wordpress.com

    See more news about:

    See more from these topics:

    Others also read

    At LandGlass’ booth, along with two large posters, a video was playing continuously to introduce the Cyclone series glass tempering furnace and LandVac fully tempered vacuum insulated glass.
    GlassBuild America 2017, despite the weather challenges, successfully provided attendees with a myriad of educational speakers and topics.
    A new study shows that 79 percent of top business leaders in the U.S. say that they plan to incorporate robotics in their processes by 2020.
    Association leaders share outline of the combination.
    Roto debuted a new show booth that highlighted its innovative North American and European window and door hardware products, including the RotoFasco Secura 9100 sliding patio door handle and the Roto Patio Inowa sliding door technology system.
    This year's edition of GBA has been very special for us because we’ve had the occasion to officially present our recently established US company: LATTUADA NORTH AMERICA INC., based in Northwood (OH).

    Add new comment