Guardian Honored with ‘Excellence in Advertising’ Award

Architectural Record to Award Winners at AIA Convention - Guardian Industries Corp. has received an Honorable Mention in the 2015 Architectural Record “Excellence in Advertising” Awards competition for its integrated online banner campaign promoting the Guardian Glass Visualizer.

The Glass Visualizer is the newest addition to the Glass Analytics suite of tools from Guardian.The Glass Visualizer allows architects and designers to see and evaluate Guardian SunGuard® products under varying lighting conditions on both exterior and interior views. In addition to being integrated into Glass Analytics, a stand alone version of the Glass Visualizer has been added to the guardian.com/commercial website that offers users a summary of product performance information, provides links to order a sample and gives the ability to compare two different products.

Architectural Record will present its 19th annual awards to the winning companies and agencies at a breakfast and panel discussion during the AIA Convention 2015 in Atlanta on May 15.

“Thank you to Architectural Record and its jury of renowned architects for awarding a Guardian SunGuard ad for the fourth straight year,” said Chris Dolan, Director of Marketing, North America, Guardian Industries Corp. “The Guardian Glass Visualizer is all about accurate graphics and appearance. It is great to see the judges found our banner ad just as visually appealing and effective as the tool.”

The award is part of a robust AIA Expo for Guardian, which will include the showcase of many industry-leading Guardian glass products and tools, including the Glass Visualizer. Triple silver Guardian SunGuard® SNX 51/23, the first commercial low-E glass product with visible light transmission (VLT) above 50 percent and a solar heat gain coefficient below 0.25 on clear float glass, will be a headliner at the show, as well as SunGuard Spandrel® HT. Designed for North American building façades, Spandrel HT permanently fuses to the glass surface and has the characteristics of a ceramic frit, with increased uniformity, higher opacity and less potential for streaking with a smooth, matte finish. Guardian InGlass® interior products will also be on display at the show.

For more information on the Guardian Glass Visualizer or any of Guardian’s industry-leading products and services, visit AIA Booth 2545, or visit guardian.com/commercial.

About Guardian Industries Corp.:

Guardian is a diversified global manufacturing company headquartered in Auburn Hills, Michigan, with leading positions in float glass and fabricated glass products for commercial, residential and transportation applications; automotive trim; and the distribution of building products. Through its research and development centers (Science & Technology Center for glass and Advanced Development Center for automotive), Guardian is at the forefront of innovation. Its automotive trim group, SRG Global, is one of the world’s largest manufacturers of advanced, high value coatings on plastics. Guardian, its subsidiaries and affiliates employ 17,000 people and operate facilities throughout North America, Europe, South America, Africa, the Middle East and Asia. Visit www.guardian.com.

600450 Guardian Honored with ‘Excellence in Advertising’ Award glassonweb.com
Date: 18 May 2015
Source: www.guardian.com

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