The Glass Packaging Institute (GPI) submitted comments to the FTC as it reviews and updates its Green Guides, its environmental marketing rules. The FTC decided to analyze the guidelines a year ahead of a scheduled review because of the proliferation of environmental claims used to market products.
The GPI claims consumers have high standards for what constitutes “recyclable.” It cited a survey that showed 77 percent of respondents expect that products may bear the label “recyclable” if more than half of it can be returned to its original use. The same survey showed 54 percent of respondents felt “recyclable” packaging can be returned to its original use indefinitely.
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