Glaspro launches new campaign to market architectural and decorative glass solutions

Date: 6 November 2002
Source: Glaspro
Glaspro Inc., the west coast’s preeminent architectural glass fabricator and the single source provider of custom designed architectural glass solutions, has announced a new campaign to market its architectural and decorative glass solutions.

As part of its campaign, Glaspro has completely recreated its product literature to better reflect the qualities of its unparalleled line of decorative glass, high performance solar control products, and complete of line of other custom glass products.

“We have taken several creative leaps in the past two years in terms of our design innovation, manufacturing capabilities and our product line expansion,” said Joe Green, president of Glaspro Inc. “Our growth has created a need for us to talk about our business in a new way, to new audiences. For example, we are unmatched in our capability to manufacture large-scale custom commercial and residential applications. It is a huge advantage for us and that fact is now reflected in our aggressive marketing campaign, including company literature.”

Green added, “Never before have we presented our decorative products in a comprehensive way in company literature. Now, with our new product literature, we are able to present information and images that better reflect our complete line. So far we have received an overwhelming response from clients who can see the full-breadth of our product offering, which has resulted in an improvement in our collaborations with them. Once they understand what we can do, they realize it’s unmatched in the industry.”

Green concluded, “Some of the most exciting new information is presented about our high performance solar control products. We have some of the best numbers in the industry. Our products allow over 70 percent visible light transmission with a 50 percent reduction of solar heat gain and are available in a wide palette of colors for many design options. By providing facts such as these in our literature, we better serve our growing client base by facilitating product selection and clearly differentiating ourselves from competitors.”

600450 Glaspro launches new campaign to market architectural and decorative glass solutions

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