He will also assist dealers with product training and support regarding conservatories.
"Michael's expertise will be a valuable asset to the Gorell sales team," said Wayne Gorell, president and CEO. "We expect to put a great deal of emphasis on conservatories in the coming year, and Michael will help ensure that we are successful."
Before joining Gorell, Francis was the northern regional technical sales manager for Ultraframe in the UK. He spent the past two years with its North American operation, Royal Ultraframe in Toronto, Canada.