First Full-Scale Overseas Advancement Of Sekisui Heim Unit House Business

Date: 21 September 2009
Source: Sekisui
Housing Manufacturing and Distribution Joint Ventures Established in Thailand  - Housing business utilizing the strengths of modular approach begins in Thailand  - Employing technologies for high performance, high durability, and short construction times as differentiation strategies Housing Company (President: Teiji Kouge) of SEKISUI CHEMICAL CO., LTD. (President: Naofumi Negishi, hereinafter Sekisui Chemical) has been discussing the full-scale advancement of the housing business into overseas markets utilizing the expertise it has accumulated in the Sekisui Heim modular house business in Japan.

Sekisui Chemical has now reached agreement with SCG Building Materials Co., Ltd. (hereinafter SCG), a subsidiary of Siam Cement Group (hereinafter SCG), one of the largest conglomerates in Thailand, on establishment of a joint-venture company to manufacture and distribute modular house. Its housing business will begin operating in and around the city of Bangkok, Thailand in October.

This project will capitalize to the maximum extent on Sekisui Heim's unique expertise and SCG's strengths in human resources and its brand power.
Specifically, it will: (1) Construct a house production plant and hire local employees, realizing sale prices similar to those of locally built houses through local procurement of steel frames and other parts and materials; (2) Strive to differentiate its houses through employing Sekisui Heim's unique expertise to solve local housing issues and, furthermore, demonstrating the superiorities achieved in Japan in the area of life-cycle costs; and, (3) Carry out efficient sales activities through cooperation with multiple major local developers.
Positioning overseas operations as part of its Next Frontier Projects, Housing Company of Sekisui Chemical plans to make proactive progress in development of this new frontier in the future.
Read full story here.

600450 First Full-Scale Overseas Advancement Of Sekisui Heim Unit House Business
Date: 21 September 2009
Source: Sekisui

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