First Full-Scale Overseas Advancement Of Sekisui Heim Unit House Business

Housing Manufacturing and Distribution Joint Ventures Established in Thailand  - Housing business utilizing the strengths of modular approach begins in Thailand  - Employing technologies for high performance, high durability, and short construction times as differentiation strategies Housing Company (President: Teiji Kouge) of SEKISUI CHEMICAL CO., LTD. (President: Naofumi Negishi, hereinafter Sekisui Chemical) has been discussing the full-scale advancement of the housing business into overseas markets utilizing the expertise it has accumulated in the Sekisui Heim modular house business in Japan.

Sekisui Chemical has now reached agreement with SCG Building Materials Co., Ltd. (hereinafter SCG), a subsidiary of Siam Cement Group (hereinafter SCG), one of the largest conglomerates in Thailand, on establishment of a joint-venture company to manufacture and distribute modular house. Its housing business will begin operating in and around the city of Bangkok, Thailand in October.

This project will capitalize to the maximum extent on Sekisui Heim's unique expertise and SCG's strengths in human resources and its brand power.
Specifically, it will: (1) Construct a house production plant and hire local employees, realizing sale prices similar to those of locally built houses through local procurement of steel frames and other parts and materials; (2) Strive to differentiate its houses through employing Sekisui Heim's unique expertise to solve local housing issues and, furthermore, demonstrating the superiorities achieved in Japan in the area of life-cycle costs; and, (3) Carry out efficient sales activities through cooperation with multiple major local developers.
Positioning overseas operations as part of its Next Frontier Projects, Housing Company of Sekisui Chemical plans to make proactive progress in development of this new frontier in the future.
Read full story here.

600450 First Full-Scale Overseas Advancement Of Sekisui Heim Unit House Business

See more news about:

Others also read

We sincerely thank all our members, friends and visitors for being part of GlassOnWeb and its success during 2009.
For further upscaling, the plant has provision for a second float line which can support an additional 850 tonnes per day.  With an aim to further strengthen its leadership position in the glass industry, the Rs15bn.
A prestigious international prize states the poetic beauty and the architectural value of “Tiberio's Baths” in Panticosa (Spain), the new health and wellbeing centre in the heart of the Spanish Pyrenees made entirely using special glass blocks with a trapezoidal section.
During the annual Dujat December Dinner on Thursday 10 December 2009, Minister for Economic Affairs, Ms.
A team of researchers from the University of Vigo, Rutgers University in the United States and Imperial College London, in the United Kingdom, has developed "laser spinning", a novel method of producing glass nanofibres with materials.
Chicago — December 17, 2009 — Designers and engineers examined the product pages on nearly one million times in 2009 in hopes of finding the right materials or technologies for their projects.

Add new comment