He estimated the size of the domestic retail market at about 500,000 square metres of glass in the EmiCool category.
Emirates Glass has been sporadically testing the waters. 'We started about a year ago, but recently we have made a conscious decision to allocate resources to breach the retail market,' Dowling said.
The Emirates Glass General Manager said that since May last year, some 60,000 square metres of EmiCool have been supplied to clients all across the region.
'The Dubai Marina, Mina A' Salam at Madinat Jumeirah, the Green Community and the Park View complex in Beirut are just a few examples of where our EmiCool range is being used,' he said.
Dowling pointed out that customers such as Emaar Properties, Nakheel and Union Properties are extremely discerning clients who need first class material in their developments. 'They would not be satisfied with anything less than top-quality - and EmiCool is top-quality'.
Dowling pointed out that in whatever the company does, it adopts a professional approach. Consequently and in order to make sure that EmiCool would suit household tastes, Emirates Glass has invited home owners and housewives to inspect the various colours of the glass at its facility to decide and choose which products are to their tastes and suitable for their homes.
Dowling said the reason why the EmiCool range has been extremely well received in the discerning marketplace is because it offers superb natural reflection and vision.
The high performance glass enhances ambience and creates a wonderful feeling of space. In addition to the facades glass, EmiCool offers mirrors that are supplied with a vinyl film applied on the rear surface to prevent fall-out in the event of a severe impact and to ensure safety of the home occupants.