DuPont: Jeff Unveils DuPont 200th Anniversary NASCAR Racecar

Date: 20 September 2001
Source: Dupont
With the company that sponsors him racing toward the start of its third century, three-time NASCAR Winston Cup championship driver Jeff Gordon unveiled the DuPont 200th Anniversary NASCAR racecar Thursday at the DuPont Country Club in Wilmington, Delaware.

In addition to unveiling the DuPont 200th Anniversary car Thursday, Jeff presented a check for USD 50,000 from the Jeff Gordon Foundation to the company's campaign for United Way of Delaware. He also participated in the 3rd Annual Jeff Gordon - DuPont Motorsports Golf Classic, which benefits the Jeff Gordon Foundation.

Moments before the special vehicle was unveiled Thursday, DuPont Senior Vice President, Chief Administrative Officer and General Counsel Stacey Mobley said the 200th anniversary car is a superb example of technological innovation and science, which have been the cornerstone of the company's success since its beginning in 1802.

"I can't imagine what our founder, E.I. du Pont, would think of the No. 24 car, but I bet he would be proud of the technology and innovative products that DuPont has developed for racing and the automotive industry in general," Stacy said, adding "I'd also bet he'd love to give the No. 24 car a victory lap around the 18th green over there."

The car, which Jeff will drive in three nationally televised races in 2002, has a celebratory paint scheme that features the DuPont 200th anniversary logo - a flask with confetti popping out of the top - on the vehicle's hood and deck lid. The car is painted with shimmering DuPontT ChromaLusionT finishes.

The special edition of the No. 24 DuPont Chevrolet will make its debut on the racetrack in mid-February 2002 at Speedweeks in Daytona Beach, Florida. Jeff will race the car in the Budweiser Shootout, one of the Gatorade Twin 125 qualifying races and the prestigious Daytona 500.

"All of us want to invite DuPont employees and NASCAR fans worldwide to celebrate our 200th and cheer Jeff and the No. 24 Hendrick team on to victory," said Ed Donnelly, vice president and general manager of DuPont Performance Coatings Americas.

Jeff said racing the 200th anniversary racecar will give him and others a chance to recognize the achievements of DuPont and its impact on the lives of people worldwide. "It makes me really proud to carry that (DuPont) oval on my hood every week," he said.

Rick Hendrick of Hendrick Motorsports, which owns the No. 24 team, said it was a real joy to work on the special edition car and to have an opportunity to help DuPont celebrate such a significant milestone. "We're excited about the 200th anniversary," he said. "Not many companies stay in business 200 years."

Jeff races Sunday in the MBNA Cal Ripken Jr. 400 at Dover Downs International Speedway in Delaware. The race begins at 12:30 p.m. (U.S. Eastern Time) and will be broadcast on NBC.

On September 8, Jeff finished 36th in the Chevrolet Monte Carlo 400 at Richmond International Raceway. An early-race crash severely damaged his vehicle. He and the DuPont No. 24 Chevrolet are ranked 1st in the overall standings, 222 points ahead of second-place driver Ricky Rudd.

The DuPont sponsorship of Jeff helps keep our brands and products in the public eye. Branding is a key component of the DuPont knowledge intensity strategy for achieving sustainable growth.

600450 DuPont: Jeff Unveils DuPont 200th Anniversary NASCAR Racecar
Date: 20 September 2001
Source: Dupont

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