Sim brings more than 15 years strategic marketing, client acquisition and business development experience to DFI.In her role, Sim will be responsible for developing and executing worldwide marketing strategies to continue building the DFI brand as the world's premium protective coating supplier for architectural and transportation surfaces.
"We are pleased to bring Syndi on board as our new Director of Marketing," shared Slaybaugh. "Syndi's energy, knowledge and attitude will be a catalyst for DFI to achieve the increased brand awareness with both consumers and business prospects, stronger relationships with our customers and industry influencers, and increased international outreach we are targeting to grow our business and meet our strategic goals."
Previously, Sim served as the Director of Marketing for several companies, including Lexipol, a risk management company, Penco Engineering, a civil engineering company and New Century Financial, a mortgage lender. At Lexipol, Sim established strategic marketing, business development and client communication programs designed to capitalize on market opportunities, brand awareness and generated demand. While at Penco, she helped develop new business, client relationships and corporate sales programs for multiple offices, including strategic planning, corporate marketing, brand identification, and lead generation. While at New Century Mortgage and Home123, she was responsible for new business development for the NASCAR partnership, national branding and developing tactical marketing initiatives for the new home builder division. Syndi holds a Bachelor of Arts in Sociology and Masters of Arts in Criminology.
For more information on the award-winning DFI restoration, protection and maintenance products available, please visit www.DFInanotechnology.com or call + 1 949 388-8000, toll-free (888) 344-4DFI (4334).
About Diamon-Fusion International (DFI)
For over a decade, Diamon-Fusion International (DFI Nanotechnology), a California-based and privately-held US company, along with its research team have produced and distributed variety of products designed for the restoration, protection and maintenance of multiple surfaces, such as glass, granite, ceramic tile, porcelain, as well as plastics, aluminum and stainless steel . The breadth of DFI's product offering ranges from award-winning and patented, professional quality products only available through authorized distributors (and licensees) to easy-to-use highly-effective, do-it-yourself products for consumers. Through consistently introducing innovative products and educating the industry on the benefits of surface coating technologies for glass and glass-like surfaces, DFI has become a worldwide leader in coating products and services. DFI has representation and distribution centers in North and South America, Europe, Asia, South Africa, Australia and New Zealand.
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