DFI Expands into MERCOSUR with New Distribution Agreement in Argentina

Date: 7 June 2011
Source: Diamon-Fusion International, Inc.
Company signs agreement with leading shower door manufacturer to distribute its flagship Diamon-Fusion® nanocoating, and aftermarket products, in Argentina, Chile and UruguayDiamon-Fusion International, Inc. (DFI Nanotechnology), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced today the signing of a new distribution agreement with SUR EXTREMO S.

A., one of South America's leading shower door manufacturers,  to expand its global distribution network into key emerging markets. This new agreement provides the Buenos Aires-based manufacturer a new innovative tool to its well-established brand, "Shawer",  as a core differentiator  among other regional suppliers, along with an added capability to offer all of DFI's aftermarket products, including the new D-I-Y (Do-It-Yourself) "Clear-Fusion™ V" Kits, among many other new eco-friendlyproducts DFI has recently launched, and will continue to launch, as a leader in surface protective coatings.

Sur Extremo S.A., a 22-year privately-held company founded in Buenos Aires, owns two leading brands in Argentina in this market segment, namely "Shawer"  www.shawer.com and "Duschauer"  www.duschauer.com; SHAWER® has been one of the leading shower door brands in Argentina, with export capabilities and current sales to not only MERCOSUR countries but also to the Caribbean and US markets. Sur Extremo counts with a nationwide sales network and solid market presence, being currently the 2nd largest manufacturer in Argentina in this industry sector. Sur Extremo's product range includes not only shower doors but hydro massage units, saunas, mirrored, and tempered glass, aluminum-framed sliding closet doors,  fashioned in more than 30 unique designs with multiple features.

"We are extremely happy with the signing of this distribution agreement as it fundamentally reflects our innovative approach in the marketplace as a leading supplier in our respective markets. We always strive to offer our customer base the most elegant yet most technologically advanced products; therefore, this new partnership with the world's leader in glass protective coatings is a natural fit for us. I've known of Diamon-Fusion® for many years and finally decided that it's time to align with DFI as they truly do offer the very best product, as well as being an excellent partner to work with, in every sense",  statedMario Arrimondi Pieri, managing director of Sur Extremo SA.

Guillermo Seta, corporate vice president and executive director of DFI, added: "This new distribution partnership in Argentina with Sur Extremo and its leading brand Shawer is in line with our current strategy of expansion into emerging markets; this agreement also offers a solid platform to introduce our entire product line through a much larger distribution network in Latin America, and through mainstream consumer-base".

About Diamon-Fusion International (DFI)

For over a decade, Diamon-Fusion International, Inc. (DFI Nanotechnology), a California-based and privately-held US company, along with its research team have produced and distributed a variety of products designed for the restoration, protection and maintenance of silica-based surfaces, such as glass, granite, tile, porcelain and quartz. The breadth of DFI's product offering ranges from award-winning and patented, professional quality products only available through authorized distributors (licensees) to easy-to-use highly-effective, do-it-yourself products for consumers. Through consistently introducing innovative products and educating the industry on the benefits of surface coating technologies for glass and glass-like surfaces, DFI has become a worldwide leader in coating products and services. DFI has representation and distribution centers in North and South America, Europe, Asia, South Africa, Australia, and New Zealand.

For more information about DFI you may visit the award-winning company website:

www.DiamonFusion.com and www.DFInanotech.com

600450 DFI Expands into MERCOSUR with New Distribution Agreement in Argentina glassonweb.com

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