Detroit Area Designers and Architects Experience New Color Trends Across

PPG Industries, one of the world's largest paint manufacturers, will present Detroit area designers and architects with global color and design trends across the architectural, automotive, and industrial markets during a unique visual event on November 2nd at the PPG Color Styling Studio in Troy, Michigan. Highlighting the reception will be presentations from three recognized color and design experts, various displays and a colorful wine tasting session. Speakers will include PPG's Artistic Director for Pittsburgh Paints, Josette Buisson, who will discuss societal trends and the emerging values that influence color choices for the interiors market; Lorene Boettcher, Manager of Global Design & Color Marketing for PPG Automotive Coatings, will focus on how global color trends for consumer electronics and automobiles impact architectural color; and Christine Astorino, CEO and founder of fathom, an innovative design research firm that has formed a strategic alliance with PPG, who will present fathom's unique method that combines the science of sensory exploration with the emotional impact of color to help designers and architects understand the subconscious needs of their users. "The unveiling of PPG's annual color trends from architectural to automotive is always a highly anticipated event," said Boettcher.

"This year, we wanted to support it with an engaging, colorful presentation that celebrates authentic and meaningful design." This one-of-a-kind event will showcase in large kiosks and display panels the global color trend research of PPG, an international manufacturer of glass, coatings and paints for the automotive, industrial, commercial and residential markets.

"There is no singular trend," said Buisson. "No longer can a single color be declared the one trend color. Instead, many influences converge to create distinct atmospheres consisting of both color and style and which appeal to different groups of people. We capture this ideal with our annual trends."

She added, "There is an organic nature to color -- the ability to move people in significant ways, to impact lives on a deeper level than simple aesthetics. Utilizing the five senses we can provide the colors that affect us universally and enrich our souls when we walk into a living or working space."

600450 Detroit Area Designers and Architects Experience New Color Trends Across
Date: 26 October 2005

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