Ritec seized the opportunity to reinforce its position as pioneers and market leaders of glass surface protection, and feedback has been extremely positive with a notable comment from many glass processors, fabricators and installers that after trying other glass treatments they had decided to return to Ritec.Interest this year very much focused on European countries rather than from further afield and covered all market sectors of the flat glass industry, including architects and interior designers, as well as those involved in the solar panel and automotive industries.
The Ritec stand attracted many visitors throughout the show
Diversification into new markets and adding real value at every step in the glass supply chain, from specification through to installation, also struck a chord with many companies looking for new business opportunities. By applying Ritec ClearShield® in their own factories, for example, glass processors can introduce new product lines with no risk or capital investment and, in doing so, increase sales and profits. High-maintenance glass or ‘Problem Glass’ can be upgraded using the ClearShield System™ to new glass product lines with energy-saving, anti-microbial and light enhancing qualities. These include ClearShield Eco Glass™ which reduces routine cleaning by 50% on average for cleaner, greener glass with less energy requirements and carbon footprints, and ClearShield Hygiene Glass™ which resists adhesion and growth of bacteria and viruses for improved health and safety by reducing or eliminating breeding grounds and transfer points for germs.
Click here to see Ritec's Managing Director, Stephen Byers, being interviewed by Glasstec's official show reporter!
Glasstec also provided a great opportunity for Ritec to bring together its marketing partners from around the world, including the USA, Germany, Netherlands, Italy, Middle East and Asia Pacific, to meet new customers, promote the Good Glass Campaign and discuss new product developments and business opportunities in a truly international arena.
From left to right: Karen Byers (Director, Ritec International); Stefan Roelands (Deputy General Manager, Ritec Services) and Stephen Byers (Managing Director, Ritec International) promote the ‘Good Glass Campaign’
“We have been a Glasstec exhibitor since 1986 and over the years have witnessed many changes,” comments Ritec’s MD Stephen Byers. “We have seen the industry for glass surface treatments grow as more people become aware of the products available and the significant benefits they bring. Of course, we promote our Ritec ClearShield range of 'non-stick' solutions both for glass and other surfaces, but we also try to educate the market about what to look for within the industry and raising the standard in general. It is particularly gratifying that based on an informed decision so many people make ClearShield their product of choice.
“Within the overall theme of 'Discover the 'Non-Stick World of ClearShield', we encouraged visitors to join our ‘Good Glass Campaign’ which generated a good atmosphere on the stand and we easily surpassed the number of quality leads generated at the 2010 Show.”