AIS has partnered with leading virtual reality solutions company SmartVizX and IT & ITeS major, FutureSoft to create a virtual reality experience for showcasing its extensive portfolio of glass products.
The AIS Virtual Reality (VR) solution is built with very high quality of artistic detail; has multiple points of interactivity and can be viewed on a mobile platform.
Speaking about the collaboration, Mr. Vikram Khanna, COO – Consumer Glass, COO – Architectural Institutional Business, CMO, CIO, Asahi India Glass Limited said:
“AIS has always been a company that has encouraged innovation. We have introduced some exceptionally engineered products in the glass category. Virtual Reality is a great medium to showcase the value proposition of our products where a physical demo may be difficult due to any logistics led constraints. This is a great addition to our existing marketing initiatives.”
The AIS VR solution has been designed in a manner that gives the user/potential customer maximum freedom with respect to navigation and ensures several points of engagement with the brand.
Comprising of an immersive villa tour, the VR product allows users to move around the exteriors and interiors and engage with AIS products across various elements such as ‘gazebo’ ‘infinity pool’ ‘glass canopy’ and other glass applications in the interiors.
The VR tour showcases AIS products by allowing users to explore their various functions and through informative product descriptions.
Potential customers can now actually test out products in the virtual environment and be informed with respect to performance and quality.