Ambiente 2009: new products, trends and design for the new business year

Dining, Giving, Living – three leading world fairs present the latest innovations for the international trade 4,466 exhibitors at Ambiente 2009 will kick off the new trend year in Frankfurt from 13 to 17 February, 2009 by presenting the latest products and innovations for the table, kitchen, household, gifts and the home.

The trade takes advantage of this highlight for the sector to plan and purchase the complete assortment for the year, to find new suppliers and to cultivate existing business relationships. The world’s biggest consumer-goods fair brings together three leading trade fairs – Dining, Giving and Living – at the same time and place and is distinguished by a variety of products unparalleled in terms of both depth and breadth.


Unchallenged worldwide, Dining is the leading trade fair for the table, kitchen, housewares and luxury foodstuff sectors. This is where 2,119 manufacturers of glass, porcelain, ceramic and household articles, as well as cutlery and small electrical appliances reveal their highlights for the coming year – from prototypes and new series products to new concepts for the POS and trade – in impressive brand presentations. Once again, the exhibitors will include renowned names such as Iittala, Mono, Rosenthal, Seltmann Weiden, Staatliche Porzellan-Manufaktur Meissen, Villeroy & Boch and WMF. All benefit from the increasing consumer desire for lifestyle and quality because complete pleasure is ‘in’– and not just at a stylishly set table. The kitchen equipment, i.e., everything from the pots and pans to knives and kitchen aids, must also be in harmony. Thus, the integration of manufacturers of small electrical appliances into the kitchen and housewares section of Ambiente has been a great success. At the same time, the third German Coffee Olympics, a professional contest for roasters and baristas that always attracts considerable media attention, will be held during Ambiente.

In 2009, a large number of exhibitors used Ambiente not only as a platform to present their latest innovations but also as the ideal setting for celebrations. Thus, companies such as Glaskoch, KitchenAid and Leifheit will celebrate important anniversaries at the fair that, as the most important platform for the sector, has made a great contribution to their success in both the German and international markets over the years.

On the way through the numerous special shows and innovations, visitors to Ambiente 2009 will find the familiar, tried and tested structure: Tavola Select in Halls 10.1 to 10.5 offers high-end and style for the well-set table. In Hall 9.2, they will find fashionable articles for the table and kitchen, as well as foodstuffs suitable for presents in the Gourmet Shop. Tavola Top Trade in Halls 10.0 and 9.3 rounds off this range with products that can be customised or produced in large quantities. Housewares (Hall 8.0) and Kitchen (Halls 9.0, 9.1) are a treasure trove of useful articles from elegant to practical while Passage Table & Kitchen in Halls 6.2 and 6.3 shows what overseas suppliers can deliver in large quantities.


Giving can be a pleasure, especially when the present is the right one. At Ambiente, the international trade will find the best gift ideas in the product range of 1,306 exhibitors in Giving. Clearly structured, the world’s leading trade fair for presents embraces a broad spectrum of products from fast-moving items to wonderful unica with Gifts Unlimited to be found in Halls 3.1 and 3.0. There, exhibitors such as Baden Import, Boltze, Gilde Handwerk Macrander, Hoff Interieur, Kaheku and Zippo show their latest products in the gift article, stationery, leather goods, toys, arts & crafts, smokers’ requisites and candles segments.

The spotlight of Manufakturen & Collectables in Hall 3.0 is on hand-made glass products, fine textile prints and limited editions. In this section of the fair, dealers can add to their assortments products of a very special kind from exhibitors such as Reutter, Stöber and Wendt & Kühn. Also in Hall 3.0, Kids World offers the latest and best products for discerning little ones from companies such as Bambam and Salon Elfi.

Visitors will find gift ideas of a more personal nature at Carat in Hall 5.0 where everything revolves around genuine jewellery and costume jewellery from suppliers such as Horwitz and Kreuchauff Design. Trendy and loud, traditional and modern: gifts for individualists, the style conscious and trend hunters are to be seen at the exhibition stands of exhibitors such as Artebene, Kare, Philippi, Present Time, Räder, Reisenthel und Troika in Young & Trendy in Hall 5.1. Mass-produced gift articles are to be found at Passage Gift in Hall 1.2, the place to go to order products in bulk.


Lifestyle and the home as you like it: With 1,041 exhibitors, Living at Ambiente is the meeting place for the interior design sector and embraces everything from furniture, home accessories and home textiles to avant-garde design. The latter will be a source of many surprises in 2009 because Loft is being expanded by an additional exhibition hall so it will occupy not only Hall 6.1 but also Hall 6.0. Naturally, the concept has also be modified to cater for this: Hall 6.1 now focuses more on established brands and high-grade niche suppliers, such as Anthologie Quartett, Artificial, Authentics, Chilewich, Henry Dean, Dekoop, Design House Stockholm, Fatboy, Hey Sign, Innermost, Klein & More, Jan Kurtz, Konstantin Slawinski, Normann Copenhagen, Radius, Raumgestalt, Reichenbach mit Paula Navone, Sompex und Stefanie Hering. Parallel to this, Hall 6.0 offers more space for youthful, fresh design and important themes. In addition to many new niche suppliers with innovative, future-oriented products, the Japan Style special show, which made its successful debut in 2008, presents Asian design of the highest quality. Another highlight for dealers on the lookout for new products is Next, the special area where creative young entrepreneurs present their own designs and smart products with a definite concept. Also new in Hall 6.0 is the Talents area with 29 instead of 20 young designers, all of whom are anxious to make their first contacts to the industry. Next door, the On Design communication forum provides the setting for lectures by international design experts on a variety of issues from theory to best practices.

Home furnishings in modern, elegant and emotional styles is the focus of Interiors & Decoration in Halls 4.1 and 4.2. There, exhibitors present furniture, accessories and textiles, as well as furnishing concepts. They include renowned names such as Drescher, Haans, IHR, Lambert, Nic Duysens, O-Living, Rivera Maison, SIA, Tom’s Company and many others. In Hall 4.0, exhibitors such as MBM Münchner Boulevard Möbel, Eschert Design, Exotica Cor Mulder and Haymann, will offer 1001 ideas for the outdoor season and seasonal decorations. First-class interior design from the Far East is the theme of Asian Vision in the Festhalle (Hall 2.0). Dealers will find a range of accessories and furniture from overseas suppliers, which can also be supplied in large quantities, as well as stylish ethnic-style products for outdoors, in Passage Home & Garden in Hall 1.1.

Ambiente – design awards, trends and other highlights

Ambiente is a must not only for a unique range of products un¬paralleled in terms of breadth and depth anywhere in the world. The world’s biggest consumer goods fair is also distinguished by a large number of exhibitions and special shows that make it such an important source of information and a fascinating place to visit. A new, valuable highlight launched in 2008 is the Trends presentation in the Galleria. In 2009, stylists bora.herke will once again present the most important trends for the coming year – and, of course, do so with the aid of products from Ambiente exhibitors. Thus, trade visitors are not only offered inspiration and ideas but also have the chance to order the exhibits there and then from the exhibitors at the fair.

A highlight of the international design scene is the Design Award of the Federal Republic of Germany, which is presented during Ambiente. However, the fair is also the first stop of the touring exhibition (Foyer of Halls 5.1 and 6.1). Directly opposite, visitors will find the Design Plus Award exhibition, which demonstrates the innovative power of the consumer-goods industry with award-winning products from Ambiente exhibitors characterised by a ‘plus’ in terms of design, function and concept. In 2009, coffee aficionados will once again get their money’s worth: at the Coffee Olympics, roasters and baristas will compete to see who can make the most of the aromatic bean. Other highlights include the ‘Product of the Year’ award for innovations in plastic, the classic ‘Plagiarius’ exhibition with the most brazen examples of product piracy and a special exhibition by Consorzio Argentieri, the Italian silverware association.

Organizer Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1

60327 Frankfurt am Main

Phone: +49 69 75 75-0

Fax: +49 69 75 75-59 85 

Web address


600450 Ambiente 2009: new products, trends and design for the new business year

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