Date: 2 October 2007
In the current episode of “Designing Spaces,” Guardian Industries explains how it has developed the technology to ensure that such glass stay beautiful over time with minimal effort. Designing Spaces is a popular home remodeling program that appears on network stations across the United States.
In part of the segment, Scott Thomsen, Guardian technology information officer, explains the technology behind Guardian’s ShowerGuard™ and how it helps glass stay clear and easy to clean.
“The ordinary glass most often used in showers today is prone to damage and aging,” says Thomsen. “ShowerGuard glass is the result of our new technology that allows for the glass to be protected during manufacturing with a patented ion beam process. I know ‘ion beam’ is not something we all understand, but I show viewers how it can help protect their shower glass for years longer than normal glass, and talk about the latest advances in glass technology.”
T0m Whitaker, president of Mr. Shower Door, a major retailer of shower and bath systems with 12 stores in the eastern United States, is also featured in the segment. “There is an added benefit of being on TV and educating consumers about the advantages of low maintenance glass,” he says. “It gives us credibility, makes us more recognizable and helps consumers know that clear glass can showcase their beautiful tile, marble and fine fixtures.”.
Earnest Thompson, director of Guardian marketing and brand management, says being featured on programs such as Designing Spaces helps all the parties in the value channels between manufacturer and homeowner:
Homeowners need to know that the technology helps them so they can ask at the kitchen and bath shop. The shop needs to be up to speed to provide the best solutions to its customer. Likewise, the fabricator needs to know in order to sell a system to the shop. Throw in the interior designer, contractor, builder, etc., and you can see the need to broaden the marketing mix,” Thompson says. The program gives the company and its brands name recognition that can lead to sales.
To see the Designing Spaces episode, visit http://www.designingspaces.tv/TheSeries/Show1339/tabid/117/Default.aspx, www.guardian.com or check your local listings.
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