Vitro increases its presence in the glass market in Mexico

Date: 2 September 2004
Source: Vitro
Vitro, S.A. inaugurated the first Vitromart’s stores in Mexico City Metropolitan area and Guadalajara, respectively, which form part of the new store chain dedicated to the distribution of architectural and construction glass, that integrates its value chain which was created to be closer to its final consumers, by achieving and anticipating their needs, as well as to consolidate its market share in Mexico.With the opening of these new stores, Vitro continues with the process of integrating 150 stores in 100 cities in Mexico, and revolutionizing the glass industry.The new stores are located in:• In Mexico City Metropolitan area, Boulevard Manuel Avila Camacho No. 2999, between Madre Selva and Helio, Fraccionamiento Las Rosas, in Tlalnepantla, State of Mexico.• In Guadalajara, Ave.

Lazaro Cardenas No. 3729, Colonia Jardines de San Ignacio, in Zapopan, Jalisco.
With the opening of Vitromart, Vitro takes important steps in its strategy of supporting its customers that have a key position and experience in the glass market, and through this effort Vitro strengthens its value chain in construction and interior design glass to benefit its final consumers. Vitromart, the solution’s center for construction and interior design glass requirements, applications and use, will meet the needs of architects, construction professionals, interior designers, installers, roduct processing businesses, as well as of retailers, urniture manufacturers and home owners,
among others.

Three are the key objectives of this new distribution store chain in Mexico:

1. - To promote growth and profitability among Vitro’s glass distribution channel by better integrating them to its value chain.

2. - To be closer to its final consumers by achieving and anticipating their needs.

3. - To consolidate its market share in Mexico.
“Vitromart will strengthen the construction and interior’s design commercial channel by integrating its dealers to the distribution process in order to support their profitability and growth”, said Humberto Flores, Flat Glass’ Commercial Director. There are several advantages for customers who buy their products and services at every Vitromart shop; first, they will find an integral solution to their construction and interior design glass challenges; second, they will have access to best quality products and services; third, there will be solutions for each customer’s problem; forth, competitive prices; fifth, we guarantee safety products; sixth, they will have access to the wide variety of Vitro’s products in the same store, and the seventh reason is that our dealers will have the important support
of know.-how and experience of a Company that has been serving the market for close to 100 years.

600450 Vitro increases its presence in the glass market in Mexico
Date: 2 September 2004
Source: Vitro

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