It is one of the assets that enabled the the world leading producer of glass bottles for fragrances and cosmetics industries to contribute to several major launches in 2011.
In particular, the group’s production capacity and its expertise in decoration have positioned SGD as the ideal partner for the development of celebrity fragrances, which requires speed and volume. For SGD, 2011 was thus marked by the launch of Rihanna’s Reb’l Fleur, in Top 25 of US women fragrances sales, Mariah Carrey’s Lolipops Splash, a new 2011 flanker for Beyoncé’s Heat Rush, and Taylor Swift’s Wonderstruck.
In Brazil, O Boticario chose SGD to launch its new brand, Eudora, a line of eight fragrances produced and decorated in the group’s plant in Brazil; all models come from SGD’s collection of stock items.
Furthermore, as the possibilities to decorate glass have reached, today, an extremely high level of sophistication, brands can use a wide variety of options in order to capitalize on the success of a launch in perpetuating its reputation with flankers or limited editions. In 2011, SGD thus contributed to the launch of For Her in Color, Essence in Color by Narcisso Rodriguez, and of the 2011 limited edition of Hermès’ 24 Faubourg.
SGD also supported Chanel in the evolution of the Sublimage range, with a new jars and bottles decoration, thus demonstrating once again that the power of attraction of glass in the luxury business is far from being limited to perfumery.
For SGD indeed, glass, a neutral material, which has no compatibility issue with formulas, and whose barrier effect protects even the most sensitive of them, is also thanks to its weight, its brightness and its multiple decorative options, a “premium” image vector for skin-care and make-up products. Other major advantage: glass is 100% recyclable!