Serious Energy Announces Another Landmark Project in New York City

Date: 5 October 2011
NEW YORK STOCK EXCHANGE SELECTS SERIOUSGLASS FOR ENERGY-SAVING GLASS RETROFITSUNNYVALE, Calif.--(BUSINESS WIRE)--Serious Energy, Inc. today announced that its super-insulating SeriousGlass commercial glass has been installed in the New York Stock Exchange building, a designated National Historic Landmark.

SeriousGlass was selected to modernize the 104-year-old building to reduce energy use while maximizing natural daylighting and improving year-round comfort. The SeriousGlass retrofit will increase the thermal performance by almost 60% and reduce solar heat gain by 40% compared to the original glass. Approved by the Landmark Preservation Commission, SeriousGlass enables state-of-the-art, high energy performance for the building without altering the aesthetics or integrity of the building’s historic exterior. The same SeriousGlass technology was utilized for the retrofit of all 6,514 windows of the Empire State Building as a critical part of its whole building energy efficiency retrofit project.

“The New York Stock Exchange has a long and ongoing commitment to sustainability and we are proud to now call Serious Energy one of our partners in this endeavor,” said Duncan Niederauer, CEO, NYSE Euronext. “The new high R-value glass system provided by Serious Energy above the trading floor will improve our energy efficiency and provide another example of our commitment to sustainable operations.”

“We are exceptionally proud to deliver unequaled performance and comfort to the New York Stock Exchange building with our SeriousGlass technology,” said Ian Sullivan, General Manager of Windows Division, Serious Energy, Inc. “We see an increasing understanding and action on the part of progressive building owners to fix the weakest link in buildings, the windows and glass. The New York Stock Exchange is another great example of the savings and comfort benefits possible with SeriousGlass, even in such a historic building.”

“This landmark project represents another achievement in our company’s history, signaling our continued growth within the global marketplace,” said Kevin Surace, CEO, Serious Energy, Inc. “Our existing buildings dominate our energy waste, savings potential, and overall carbon footprint. It is estimated that 75 percent of New York City's carbon emissions stem from energy used in buildings. With cost-effective, advanced products such as SeriousGlass and iWindow, there is no excuse for not making our buildings use less energy, be more comfortable, and enhance overall health and efficiency in the working environment.”

SeriousGlass Improves Energy Efficiency and Indoor Comfort

As a building with relatively high internal loads, the New York Stock Exchange requires a delicate balance of air-conditional levels and large window coverings to mitigate solar gain. In addition, the many electronic displays throughout the trading floor also called for a glass retrofit solution that balances artificial and natural light. The SeriousGlass energy efficiency replacement:

  • Improves the original center-of-glass R-value by 250% (from 2.11 to 5.46) with super-insulating SeriousGlass - a level that would otherwise require six panes of standard glass to exceed.
  • Minimizes solar heat gain (SHGC of 0.33) while providing higher visible light transmission of 53 percent for a cool and comfortable environment that lowers HVAC system loads and building operating costs, and enhances view from the inside out.
  • Improves the aesthetics of the existing, single-pane glass without significantly altering the traditional exterior and maintains a more consistent, comfortable indoor environment.
  • Reduces harmful impacts and interior fading by blocking 99.9 percent of UV rays.
  • Dramatically reduces and potentially eliminates the need to use steam radiator pipes which had previously been used to warm the glass in the winter to keep it from condensing and dripping below.

About Serious Energy, Inc.

Serious Energy’s platform of products and services are designed to increase the value of buildings for both owners and occupants by combining real-time, connected building analytics and control with material science innovations. SeriousEnergy Manager is a cloud-based enterprise software system that monitors, optimizes, and controls building energy use using advanced algorithm technology. SeriousWindows and iWindow significantly improve building envelope energy performance, improving comfort and reducing heating and cooling. QuietRock delivers improved comfort through reduced-material patented soundproofing technology, enabling buildings to increase density and help improve productivity. With an advanced software development team, six manufacturing plants and a broad network of distributors throughout the U.S. and Canada, Serious Energy products have been installed in over 70,000 projects worldwide, including the Empire State Building. For more information, visit


Press Contact:

Serious Energy, Inc.

Valerie Jenkins, 408-636-6329

600450 Serious Energy Announces Another Landmark Project in New York City
Date: 5 October 2011

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