Safelite Boise Market Wins American Business Award

BOISE, Idaho – June 29, 2012 – Safelite AutoGlass®, the largest U.S. vehicle glass repair and replacement company, is pleased to announce that its Boise market recently earned a Bronze level American Business AwardsSM for Customer Service Team of the Year.

The American Business Awards are the nation’s premier business awards program.More than 3,000 nominations were submitted this year for consideration in a wide range of categories. The winners were selected by more than 270 executives nationwide who participated in the judging process this year.

Safelite AutoGlass® has four Boise-area locations with a total of 27 employees, led by General Manager Dave Ross. Since implementing the Net Promoter Score (NPS) to measure customer satisfaction, Safelite’s Boise market, has been a role model. Ross uses a peer-directed approach, and each week technicians lead the discussion about challenges on the job and opportunities to learn from each other on how to delight customers. This approach earned Safelite’s Boise team the highest NPS in the U.S. in 2011 for all four quarters. His current NPS is an impressive 95.6 percent.

In addition, a Boise market technician Jacki Wilburn, is one of the company’s best service providers. In 2011, Jacki received zero detractors for an individual NPS of 99.8 percent.

Both Ross and Wilburn were recognized with Safelite’s Exceptional Customer Service Award.

Boise is just one example of Safelite’s commitment to delighting customers. The company earned the highest Net Promoter Benchmark in the auto services industry as measured by Satmetrix in 2011.

“I both congratulate and thank Dave and the entire Boise team for its continued commitment to customer service,” said Tom Feeney, president and CEO of Safelite AutoGlass®. “Whether in Boise, Idaho, or Honolulu, Hawaii, we want all customers to have a great experience when the choose Safelite® for their vehicle glass repair or replacement needs.”

About the Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

About Safelite AutoGlass®

Safelite AutoGlass®, founded in 1947, is the nation’s leading provider of vehicle glass repair and replacement services, providing mobile service to more than 95 percent of the U.S. population in all 50 states. The Columbus, Ohio-based company employs nearly 10,000 people across the United States and served 4.4 million customers last year. For more information, visit

600450 Safelite Boise Market Wins American Business Award
Date: 4 July 2012

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