The project is expected to go in front of the Santa Monica Planning Commission tonight, and immediately tips itself as an Apple Store thanks to images depicting typical Apple design choices, including table layout and the structure of the glass panels. While the applicant is listed as "ASB/Blatteis Promenade Holdings," and no retailer is mentioned, this is consistent with Apple's usual policy of trying to conceal its retail plans before a store is announced.
Architecturally the proposal images most closely evoke Apple's Upper West Side store in New York City. "The proposed one-story, 34-foot high commercial building will feature an expansive floor-to-ceiling height accentuated by a transparent glass ceiling," a Planning Commission report states. "The front façade will consist entirely of transparent glass panels that will project five feet from stone paneled side walls."