PPG kicks off new rebranding campaign worth $2 million the first year

PPG Industries, long known as a maker of glass, chemicals and paints, now wants to be known as a "surfaces" company.

In a new business-to-business marketing initiative set to roll out today, the Downtown-based corporation is attempting to brand itself across multiple industries with the slogan, "Bringing Innovation to the Surface."

PPG marketing and communications executives said the initiative — which includes print and Web-based ads, social media and a revamped corporate website — is the first major push in branding and business advertising undertaken by the company in decades.

The push will cost $2 million the first year and PPG has committed to a five-year campaign, said Patrick Kenney, vice president, corporate marketing.

Employees are scheduled to see the unveiling of the new tagline, ads and other components of the initiative today during an event at the PPG Wintergarden, Downtown.

Read more on the link below.

600450 PPG kicks off new rebranding campaign worth $2 million the first year glassonweb.com
Date: 23 June 2011
Source: www.therepublic.com

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