With the New Year now unfolding and the season of major international events just about to kick off, preparations for Vitrum 2013, one of the leading exhibitions for the glass industry this year, are already in full swing.Applications are pouring in and although the difficulties of these last four years have taken their toll on the industry, this historic glass event has everything it takes to repeat its past successes. The technological contents of this show will be more interesting than ever before because the widespread difficulties have spurred the most dynamic companies to reinvent themselves and to present innovative products that can measure up to tougher local competition. Italian companies are uniquely positioned to continue to lead the way first of all because of their internationally acclaimed technological supremacy and also because of their wholehearted commitment to innovation. Moreover, now that leading and export-oriented manufacturers in emerging countries are striving to deliver top quality production to become more successful, Italian companies are well placed to provide their best machinery, accessories, and materials for glass processing of a virtually unrivalled quality.
But there is more to Vitrum 2013 than just technology. The show will also focus on other initiatives designed to involve the audience on two different fronts: the winning story of made-in-Italy production in the world and good taste. It is well known that Italy is the country where the quality of life finds its most sophisticated and extraordinary expression. But this will be the focus of another article in the forthcoming issue of News Online.
What is worthy of reporting here is that online registrations to Vitrum 2013 will open in May. This is a simple and time-saving way to visit one of the leading glass industry exhibitions. Complete the registration form on www.vitrum-milano.it and you will receive a confirmation e-mail with a bar code for free access to the exhibition grounds. And if you plan to spend a pleasant stay in Italy during Vitrum 2013, the website visitor section contains interesting hints and tips on the best hotels, restaurants and trips from the Ventana Group travel agency that has partnered with Vitrum to offer special rates to all participants.