Date: 25 April 2019
Recently, OPPO Beijing Super Flagship Store was officially opened in Beijing Huaxi LIVE Wukesong, which is the third super flagship store in the world after opened in Shenzhen and Shanghai.
The new brand vision system was applied in the OPPO Beijing Super Flagship Store, and the new product series—OPPO Reno was launched in the store on the sameday, bringing consumers a completely new brand experience.
OPPO Beijing Super Flagship Store uses "technology white" design to bring consumers free and borderless space experience, and creates interesting and intelligent interactive experience with innovative technology, which is the latest achievement of OPPO in exploring and innovating characteristic retail mode.
With Super Flagship Store as the frontier, OPPO isdevoting every effort to promote the optimization and upgrading of offlineretail system.Under the creative concept of "freedom" and "borderless" , the design team focused on the design of glass curtain walls.
The Beijing Flagship Store, which covers an area of more than 300㎡, has adopted a great quantity of transparent super-large panel structure energy-saving glass, and all the glass is provided by Tianjin Glass Company of North Glass Co.,Ltd. This design created a distinctive brand image for the project by using these special super glass in architecture.
The appearance of OPPO Super Flagship Store adopts 3*12m giant energy-saving structural glass that coated with layer of high transmittance metallic membrane, which can ensure the energy-saving effect of large plate glass to the greatest extent without reducing the light transmittance of curtain wall glass.
The straight corridor and the corner position are splicedand installed to achieve the visual effect of flat and curve as an organic whole. In addition, the upper part of the curtain wall is in harmony with the sky, and the lower part reflects the surrounding environment. The upper and thelower parts are naturally combined with the transparent inner and outer, forming a "hidden" technology architecture.
Due to various control points in the production process of the super-large panel structure energy-saving glass and the longer production cycle compared with ordinary glass, the quality control in the product processing is particularly important.
In the process of processing, NorthGlass Tianjin Company has ensured zero mismatch of bottom edge of super-large glass, while other edge shift is less than 1mm. It is the strict control of the production process of super-large glass that provides quality assurance for the smooth progress of the project.
Mirror glass is used in many parts of the project because it can bring another perspective, especially the mirror glass used in the ceiling, after primary reflection, the whole space is pulled up. When you look up, it feels like you're in an art palace.
Technology can break through thereality and the space is free flowing, good design has its temperature, people can feel it and resonate with it. Instead of artificially making “hot spot” marketing, it is better to design and build a special glass architecture, which let a person to naturally discover space. Integration into space, explore space, appreciate the art of space, that is a good business model--NorthGlass’ perfect combination of technology and space realized designers' dreams, so as to win the market recognition and respect.