The revamped site provides improved functionality and enables users to quickly locate areas of interest, including business history, product and application information, published papers, quality certifications, community relations information, and executive profiles.The site revitalization project will continue through the year, with future plans including various language options, an improved product search function, additional information on research and development activities, and more information about Dow Automotive capabilities and services."The new site provides customers and the general public with a significant amount of information about the growing capabilities of Dow Automotive," said Tim Nasso, vice president of communications for Dow Automotive. "Our team has created a website that clearly demonstrates the value of working with Dow Automotive by providing information in a fast and effective manner."
Many factors contributed to the need for a redesigned site, including the formation of Dow Automotive as an industry-focused business unit of The Dow Chemical Company, as well as the integration of Essex Specialty Products, Inc. and Gurit-Essex AG into the organization in the past two years.
Dow Automotive customers were also included in the site planning process, providing insight into what information they would most likely look for on the site. The new design also supports Dow Automotive's brand identity, providing a consistent look with the organization's advertising and marketing campaign.
Dow Automotive worked with the Bloomfield Hills, Mich. office of Organic, Inc., a local web development agency on the design, content and technical specifications of the project.
"Working jointly with the Dow Automotive team to create this web site was an exciting project," said Tom Bentley, client partner at Organic, Inc. "Focusing on the end user, the challenge to develop a content-rich, easily accessible site that assisted users in fact gathering and decision making was met head-on. As a medium, the Internet allowed us to meet that challenge by building a site with extensive content and logical navigation. Based on feedback from interviews and usability testing involving Dow Automotive customers and internal personnel, we designed the site to accommodate future growth."
Organic, Inc. is a technology-enabled marketing partner to Global 1000 companies in the automotive, financial services, retail and consumer products and entertainment, media and communications sectors. Headquartered in San Francisco, the organization was founded in 1993 and has offices in the U.S., Canada and Europe. For additional information, please visit www.organic.com .
Dow Automotive is a leading supplier of plastics, adhesives, sealants, plastics-enhanced products, and body engineered systems to the global automotive industry, serving tier, OEM and aftermarket customers. With offices and application development centers worldwide, the organization provides material science expertise and comprehensive technical capabilities to its customers worldwide.