The idea here was to treat the building as a mean of expression. The architect Matthew Tanteri, explains “The important thing it had to achieve was becoming media, rather than a fixed graphic. So while the façade acts as lighting for the building, it is also a communication tool with imagery, logos, and branding.”
The idea for Chanel's ritziest building in Tokyo was by no means simple. BU Façade had to offer the right solutions to meet two conditions: the façade would at once serve as communications media, daylighting source, and fashion icon and in addition to that, it would need to allow views between interior and exterior at all times.
To meet these expectations, BU Façade products selected were: CLIMAPLUS, DIAMANT, EMALIT EVOLUTION, PARSOL, STADIP Glass Fins & Beams.
Finally, Peter Marino and Tanteri + Associates Architects in New York, a company that has undertaken a large number of world-class architectural project, envisaged a 10-story-high media wall, flashing messages and patterns by means of an LED system.
Yet, this active communicating curtain wall would be unusual both in scale and in the required level of functionality. The 215-feet-tall, 10-story façade encloses a restaurant, offices, exhibition and concert venues, and three floors of high-end retail, all capped by a rooftop garden. Views and daylight were priorities, but not at the expense of solar heat gain.
The goal was achieved, China Ginza Tokyo is a luxurious and unique building expressing the spirit of Chanel through a façade generating images and acting as lighting for the building.