A stunning container created by Design Bridge, the brief for the pack was to better communicate the quality of Tanqueray No Ten, while celebrating the 1920s when cocktails were in their heyday.Therefore, the bottle is designed to let the citrus shine and tell the story of Tanqueray’s gin heritage channelling the iconic influence of Art Deco.It is a celebration of the classic cocktail shaker first embraced in the Art Deco era. With citrus at the heart of the design, another explicit influence on the new bottle shape is the lemon squeezer, with 10 facets flowing down the sides coming together at the base in a hero punt formation. On the shoulders of the bottle, the facets also reflect cut pieces of citrus fruit. The metal band creates a further dramatisation by appearing to squeeze the bottle itself.
Special attention was also given to the colour of the bespoke green glass as it is used to communicate the grandeur of Tanqueray No Ten and reflect the fresh citrus liquid inside.