The new Viracon logo is intended to graphically represent the company’s expertise with large-scale commercial buildings, high-performance glass products, and unparalleled façade design assistance.A new typeface accompanies the logo as well.
Viracon’s new look is distinct, but it takes some cues from its classic look. The company decided to maintain the three parallel blue lines with which it has always been associated, but in a new vertical format. The lines have always represented the precision and quality of Viracon products. In addition, the colors of the logo and the text remain the same.
While Viracon’s logo has changed, its commitment to outstanding service, high quality and high performance products, design expertise and design assistance remains the same. In fact, the new logo is meant to convey the company’s continued investment in these capabilities to keep them modern and ‘state-of-the-art’.
“This is an important update for Viracon,” says Kelly Schuler, President of Viracon. “The new branding modernizes, refreshes and will help keep Viracon relevant for the next generation of architects and design professionals.”
The rebranding effort will be supported by a new corporate website, product guide, and a series of marketing investments to be made throughout 2013.
About Viracon, Inc.
Viracon, the nation’s leading single-source architectural glass fabricator, is based in Owatonna, Minnesota, and has facilities in Statesboro, Georgia, St. George, Utah and Nazaré Paulista, Brazil. Viracon produces high-performance glass products, including tempered, laminated, insulating, silk-screened, digital printing, and high-performance coatings, for North American and international markets. The company is a subsidiary of Apogee Enterprises, Inc. (NASDAQ: APOG). Apogee, headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services. For more information, visit www.viracon.com.