The site reflects updated corporate branding, streamlines the customer experience and better engages the creative needs of architects, glaziers, and other specifiers of architectural glass.
The new Viracon.com has been re-designed for optimal usability, including more detailed product information and a streamlined product selection interface. Visitors can more easily contact Viracon, more comprehensively explore company information, and browse a larger project gallery with new photography.
The website now organizes Viracon products into three distinct categories: Insulating, Laminated and Monolithic. In addition, every product’s performance information is now linked to associated colors. This allows visitors to filter their product searches using slider tools that pinpoint specific performance requirements. Ultimately, the new website makes it easier than ever for Viracon customers to build the exact product that they want.
“The development of our new website was much more than a re-branding effort for us,” says Kevin Anez, Director of Marketing & Product Management of Viracon. “It was an evaluation of functionality, and many adjustments were made to ensure that the site would be a supremely useful tool for our customers.”
The Contact section of the new Viracon website allows visitors to identify not only the sales representative they are looking for, but also the estimator and project manager.
The Project gallery allows visitors an expanded search functionality to find the projects they are looking for by glass types, locations, architects, etc. They are also able to view those projects on Google Maps and share project details on social media channels.
About Viracon, Inc.
Viracon, the nation’s leading single-source architectural glass fabricator, is based in Owatonna, Minnesota, and has facilities in Statesboro, Georgia, St. George, Utah and Nazaré Paulista, Brazil. Viracon produces high-performance glass products, including tempered, laminated, insulating, silk-screened, digital printing, and high-performance coatings, for North American and international markets. The company is a subsidiary of Apogee Enterprises, Inc. (NASDAQ: APOG). Apogee, headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services. For more information, visit www.viracon.com.