The coronavirus pandemic has brought us all many challenges — limits on how many people we can meet up with, bans on business trips, cancellation of trade shows and events. What has not changed is our customers’ need for information. They still want more detailed information on our product portfolio, helpful hints on our solutions for many different applications, and sometimes help and support. Kuraray has taken up the challenge!
Some of our business units, including Trosifol, Poval, EVAL/Plantic and Kuraray Noritake are keeping in touch with customers through live seminar sessions. The encouraging feedback from customers shows that we are in tune with the times! That is an incentive for us to continue to develop this format — to make sure we are there for you in this crisis, wherever you need us.
Trosifol® highlights applications
Contact with architects, planners and engineers is important for Jochen Regenauer and his team at Market Development EMEA. As trade shows and other events were cancelled and it became impossible to travel to meet up with clients, an eight-member team from Trosifol produced and launched a series of online webinars within a few weeks. A suitable IT structure was set up with WebexEvents.
That gives us an optimum way to present our experts and products to you – using attractive online presentations, interaction via video conferencing functions, screen sharing and live, interactive Q&A sessions in high audio and video quality. Our data protection-compliant concept gives top priority to protecting the data privacy of our customers.
Our Trosifol® webinars stand out from the mass of web-based seminars because they focus on the applications you use every day. Our Trosifol® products have been integrated seamlessly into a total of eight presentations so far, ranging from UV control and sound insulation to specials on the use of interlayers in marine applications and hurricane protection.
Available from the Trosifol® website and backed up by a specially developed marketing campaign, the webinars have proven a real hit, attracting an average of 140 registered participants. During the live sessions, participants are able to ask direct questions about the topics covered. In addition, many smaller webinars have been held in various countries and languages. Next year, webinars will be held in Russian and Arabic. When will you be joining us?