"The market recognizes Saflex as the world leader in PVB innovation, quality and reliability," said Luc De Temmerman, president of Solutia´s Performance Products Division. "At Glasstec 2006, Saflex will make a series of announcements that demonstrates our commitment to providing customers with the best new products and the highest degree of market support anywhere in the world."
Solutia´s Glasstec 2006 exhibit (Hall 11, Stand A60) will prominently feature the Saflex logo throughout. In addition, the new products being introduced and the accompanying literature will all focus upon the Saflex brand. These are the first steps in the new Saflex brand rollout, which Solutia will continue over the next few months.
"Saflex is the world´s leading brand of PVB interlayers," said Tim Feast, worldwide business director for Solutia´s Saflex business. "Therefore, we are focusing on this single, powerful brand to represent the products, services and expertise that set us apart from our competitors. Saflex has a long and strong heritage within the glass industry, and through a renewed focus on Saflex we will leverage this tremendous brand equity to the benefit of our customers."
Solutia´s Saflex business manufactures PVB interlayers at Ghent, Belgium; Puebla, Mexico; San Jose Dos Campos, Brazil; Springfield, Mass., USA; and Trenton, Mich., USA. It also operates a PVB finishing and distribution center in Singapore, and is constructing a new Saflex PVB interlayer plant scheduled to begin production in Suzhou, China, in mid-2007.
In addition to being the world´s largest producer and seller of PVB interlayers, Solutia´s Saflex business is the global leader in PVB innovation, quality and reliability. When laminated between layers of glass, PVB interlayers greatly enhance the performance characteristics of glass, providing benefits such as security, solar protection, sound attenuation and safety.
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