The brief was to print and install a window display that provided a high impact, both internally and externally, for the Bank’s latest Spring campaign. Working closely with the Bank’s existing marketing agency, Home Strategic, DigiGlass used its unique DigiLam process to deliver high definition window graphics that appear to be printed directly on to the glass.The complex process involves printing five colours in three layers on to optically clear PET window film, giving an identical effect from inside and out.
Uniquely, this was the first window film installation to use the new DigiLam process. This involves the application of an optically clear laminated film over the printed window film to further enhance the visual appearance and provide an additional layer of window protection.
The benefits go beyond just visual impact and window protection. The window film blocks 99% of the sun’s ultraviolet rays and reduces incoming solar energy. This will help towards reducing the Bank’s energy bills, provide protection for staff and customers and reduce fading.
DigiGlass is currently working on major projects in Jersey, Gibraltar, UK and the USA and can be contacted via their website www.digiglass.biz