Laurence Co. have announced a joint marketing initiative enabling architects to specify premium C.R. Laurence glass entrance and door hardware through members of the PPG Certified Fabricator Network™ (PPG/CFP). In return, C.R. Laurence will showcase Starphire® ultra-clear glass by PPG in premium, door and handrail displays at architectural shows and in company showrooms.
Paul Daniels, C.R. Laurence vice president of sales, said the alliance is a natural fit. “Our companies target many of the same customers, who often purchase or specify our products together,” he said. “We see this as a good way to strengthen our relationship with PPG and to create additional business for both companies.”
Chuck McMullen, national architectural manager, PPG performance glazings, said the goal for both organizations is to support specification of each other’s products. “This is a great way for PPG certified fabricators to expand their product offerings and to supply customers with products from C.R. Laurence that they already know and value.”** In addition to marketing and selling each other’s products, PPG and C.R. Laurence will share testing and training opportunities. C.R. Laurence also will promote Starphire glass on its new line of Taper-Loc Dry Glaze glass handrails and on Blumcraft Heavy Glass Systems.
To find a local PPG certified fabricator that sells C.R. Laurence hardware or glass handrail systems, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).
About C.R. Laurence Co.
C.R. Laurence Co., Inc., is a leading manufacturer and global supplier to the glazing, railing, architectural, construction and automotive industries. Offering more than 50,000 products, CRL serves customers from 28 locations in North America, Europe and Australia. For more information, visit www.crlaurence.com or call (800) 421-6144.
About PPG
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.
PPG, C.R. Laurence Co. announce sales alliance
Date: 22 July 2010
Source: PPG Industries
Companies will cross-sell products through PPG/CFP members, CRL locationsPPG Industries (NYSE: PPG) and C.R.