While domestic sales remained at exactly the previous year´s level, foreign sales increased by 1.5 percent. The highest growth in sales of the year were recorded in the month of April (up 11.6 percent), making a positive contribution to the overall result.
This growth trend was partly weather-related, because from mid-April 2013 onwards there was a substantial temperature increase and summer-like weather, according to the German Meteorological Service (Deutscher Wetterdienst). Not surprisingly, the warm summer months of July and September also generated high sales (plus 7.3 and 6.8 percent respectively), as usual, and the late summer was reflected in the figures. However, sales also increased by a substantial 6.8 percent in January.
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