The Pilkington name has been closely associated with glass since 1826, and is now part of the NSG Group; one of the world’s largest manufacturers of glass and glazing products for the building trade. Pilkington Building Products UK manufactures a wide range of float, coated, rolled, laminated and toughened glass products as well as its own range of high-performance insulating glass units.
With constant pressure on budgets and the increasing influence of the internet, Pilkington Building Products UK has gradually moved away from just traditional advertising and has moved towards digital media.
Julia Berkin, Marketing Communications Manager at Pilkington Building Products UK, says: “We turned to Barbour Product Search to promote our products because of the outstanding reputation the company has within the construction industry. Their extensive reach of the construction audience allows us to target customers that we cannot otherwise get to.”
Read more: www.constructionnewsportal.com/construction_article8120.html
Pilkington Building Products UK welcomes cost effective digital promotion
Date: 14 March 2012
Source: http://www.constructionnewsportal.com
Pilkington Building Products UK explains how having a Premier Profile on Barbour Product Search and featuring in one of our newsletters has been a cost effective and welcome form of promoting its company and products.