O-I brings innovators and customers together to design new forms of glass packaging in real time Driven by consumer preference for glass packaging and opportunities for industry innovations, O-I has launched an Ideation Center, a high-tech hub where O-I engineers, designers, R&D teams and marketers collaborate with customers to create innovative breakthroughs in glass packaging. The Ideation Center serves as an idea laboratory where teams can develop creative packaging solutions, sharing ideas globally in real-time.
Imagine a glass bottle that is lightweight, unbreakable and personalized in your favorite shape and color. Then you will begin to envision the types of breakthroughs O-I is developing, alongside partners from blue-chip consumer brands like Coke, Coors and Miller.
"We understand that the marketplace is changing and our customers’ expect that we proactively bring innovation to them," said Michael Lonsway, O-I’s director of North American new product development. "The Ideation Center is one of the tools we are using to bring more value to our customers and to fulfill our objective of creating the future of glass."