The new company, which will be known as Carl F Groupco, will be set up to benefit from the best of both organisations. The joint product portfolio will be among the largest in the industry, incorporating leading brand hardware as well as some own brand products to address the price driven sector of the market.
For the time being, the two companies will continue to trade independently: the merger will take place
later in the year – until then it continues to be business as usual.
Chief Executive Richard Duncan will head the organisation with John Crittenden as Managing Director. Responsibility for sales and marketing will be taken by John while Richard will take executive responsibility for purchasing, finance and logistics. Richard Duncan and John Crittenden have worked together to facilitate the merger, sharing knowledge and ensuring the best elements are taken from each company’s operation.
Carl F Petersen has traded for over twenty years and Groupco has been established since the 1950s. The merger will therefore bring a combined track record supplying the hardware industry of over eighty years. Commenting on how the company will form a dynamic new force in the industry, John Crittenden, said:
“Each brand has a strong history and high level of recognition in the market. The customer base of each company is quite different and that presents us with a huge opportunity to offer our existing customers more product choice and take on new customers.
“The experience and expertise of the management teams now available via Carl F Groupco, the product portfolio and the combined customer base gives the new company the opportunity to become a leading player in the hardware market.”
Brands available from Carl F Groupco will include FUHR, Hoppe, Trojan, Maco, Securistyle, Peder Nielsen and Greenwood.
For more information, contact Bruce Bradshaw e-mail: bruce.bradshaw@carlf.co.uk, Tel: 01536 401155
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