Defending NASCAR® Winston Cup Champ Jeff Gordon won Sunday in the Protection One 400 at Kansas Speedway. Jeff, who is sponsored by DuPont, is now ranked 4th in the overall standings.
On October 6, Jeff and the No. 24 DuPont Fire & Flames Chevrolet are scheduled to race in the EA Sports 500 at Talladega Speedway in Alabama.
Our sponsorship of Jeff helps keep DuPont brands and products in the public eye. Branding is a key component of the DuPont knowledge intensity strategy for achieving sustainable growth.