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SPD-Smart windows to be featured on home improvement show
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Research Frontiers Incorporated, the developer and licensor of SPD light-control technology, announced that its SPD-Smart products will appear as part of a special home improvement program/Satellite Media Tour for Father's Day.
The Father's Day program will air nationally on television on Tuesday, June 11th at 2:00 pm (check local listings) and is hosted by Tom Kraeutler and Mary Barretta of radio's nationally syndicated The Money Pit. Over 14 million viewers are expected to view the television segment, carried by hundreds of stations nationally. Kraeutler is regularly featured on CNN as a home improvement expert.
Michael LaPointe, vice president, marketing for Research Frontiers, noted, "Now that SPD products are being produced, we have implemented new initiatives designed to get the word out to consumers, architects, designers and developers about the incredible benefits inherent in products made SPD-Smart. Our sponsorship of these Father's Day programs is part of our larger promotional campaigns targeting these groups."
"Ties are out - and home improvement products are in - as great gifts for Father's Day," said Krauetler. "Dads in our audience really appreciate high tech home improvements and these Smart Windows are a perfect fit."
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June 13th, 2002
Source: Fenestration |
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