CPFilms(r), manufacturer of aftermarket window films for architectural and automotive applications, will gather its top architectural window film dealers from the U.S. and Canada this month in Cancun, Mexico. The exclusive group will celebrate the 15th anniversary of Vista(r) Window Films, CPFilms' premier brand of high performance solar control window films for the architectural market.

The event will celebrate not only the industry's leading brand and products, but also honor the top dealers in the window film industry. According to Kent Davies, President of CPFilms, "The Vista Dealer Conference is a forum to bring our strongest dealers together to share best practices, and provide the marketing, product and business-building tools needed to help them continue growing their businesses."

During the conference, held January 18-20 at the Intercontinental Presidente in Cancun, dealers will participate in interactive sessions with the company's technical, marketing and sales leadership, key industry partners, and third-party experts in local marketing and business management.

The Vista dealer program was created to help the top CPFilms dealers grow their businesses through a differentiated product and marketing support program. Members enjoy exclusive access to a wide range of benefits including a superior product offering with the industry's leading manufacturer's warranty, expert technical support and training, and marketing and business development support. Only dealers with the highest standards of quality and service are selected for the Vista program.

CPFilms selects these companies carefully, making certain they are fully educated about every Vista product and how to best advise customers about film options that meet their individual needs. And these dealers hire only the most qualified installers, all of whom are provided direct access to CPFilms for regular installation and technical training. This due diligence allows CPFilms to provide Vista product and installation warranties that are the best in the business. The combination of top dealer selection, installer training, and the highest-quality architectural window film in the world is why Vista and its dealers lead the premium global window film market.