Pilkington: AGR Promotes Brand

Date: 25 July 2007

Shaded Pilkington green and wearing a beaming smile, the cheery windscreen man is believed to be the first ever mascot figure employed by a Pilkington business."We are expanding into far-flung regions of Europe and dealing with small independent customers who may never have heard of Pilkington - or if they have, think of us only in terms of building products," said Richard Batchelor, marketing manager for Aftermarket Europe."So we wanted something to tie our brand to the product.

Windscreen Man is a very simple image but it's instantly obvious what he is and we hope he has a friendly appeal."



Launched at the end of last year, the mascot has already starred in a TV advertisement in Finland and donned a Santa hat for AGR's Christmas cards. He has his own product range too - from key-rings and Post-its to t-shirts and golf balls.



"We've had a very positive reaction to him," said Richard. "The Polish business is even running a competition to give him a name. Elsewhere we're still just calling him Windscreen Man but if anyone has any better ideas ..."

600450 Pilkington: AGR Promotes Brand glassonweb.com

See more news about:

Others also read

Pilkington Nederland BV has recently taken a significant step forward in quality assurance by incorporating the Sparklike Laser Portable™ into their production process.
The Annual General Meeting of BV Glas (Bundesverband Glasindustrie) has elected Christian Quenett its President for the next two years.
FGC Group is expanding its presence in the glass market by acquiring Pilkington Glass Russia, STiS Group, and other assets of the NSG Group in Russia.
Rob Ireson our Innovation and Partnerships Manager was chosen as the winner of this prestigious award designed to encourage and recognise excellent work in glass research.
NGA is pleased to announce its 2022 year-long event sponsors: Dow, Eastman Chemical, Guardian Glass, Kuraray, Mappi, Pilkington, Tristar, and Vitro Architectural Glass.

Add new comment