It’s been a while since the company developed a deep consciousness for the growing importance of web communications, even to the machinery industry, and wanted to take a definitive step beyond in this direction.

The aim of the newborn site is to become a complete, fast and user friendly communication tool, able to process a large amount of data and information.

The site has been realized in 5 languages (Italian, English, German, French and Spanish) and provides detailed specifications about all products of the current Intermac range, information about the company, scheduled events, a rich print review and much more.

It has so been taken care not just of the website appearance but of a complete reorganization for either the informative architecture and the contents control.

Guidelines:
• define and share a precise web identity to sharpen the company brand strategy, keeping at the same time, communicational coherence with the whole Biesse Group web project;
• integrate online with traditional media image;
• realize an effective consultation tool to get detailed and updated information about Intermac ad its products;
• project a site from a “user centered design” standpoint that, joining usability and creativity, offered credibility, competence, persistence and responsibility.

Starting from the above communicational objects then, layout and graphics have been completely renovated, with a better aesthetical appearance and contents usability.

The constant update has been made possible by the Back Office Manager implementation, a web application to publish and operate dynamically on database, text, graphic and technical contents.
This instrument gives us freedom to make, real time, all necessary modifications from our offices.

From day one the website registered visitors from all over the world and Intermec received many commercial references later expanded by the company personnel.

For further information
Sara Melandri
Marketing Dept.

www.intermac.com